How tech generates a 'positive ripple' effect for Nivea | WARC | consumer psychology | Scoop.it
From www.warc.com - August 10, 2018 8:14 AM

"A smart sweat-tracking T-shirt designed to help the deodorant R&D team at Nivea has had a wider impact across the organisation, including on marketing, according to a Beiersdorf executive ..."

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