consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Unilever hopes to no longer be 'unique in its audacious ambition' to drive purpose | Sustainable Brands

Unilever hopes to no longer be 'unique in its audacious ambition' to drive purpose | Sustainable Brands | consumer psychology | Scoop.it

"Jonathan Atwood is VP of Sustainable Business & Communications at Unilever North America. Kathleen Dunlop is the global brand director for Vaseline at Unilever, and has been at the company for 17 years ..."

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Forty percent of consumers want purposeful brands, yet half cannot name a single one | Sustainable Brands

Forty percent of consumers want purposeful brands, yet half cannot name a single one | Sustainable Brands | consumer psychology | Scoop.it

"Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society ..."

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