"Almost two-thirds of Americans have unspent gift cards. Many of them are saving the credit for a special occasion ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown ..." 
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"PYMNTS analyzed the shopping habits of bridge millennials as part of its third annual How We Will Pay Study, done in collaboration with Visa ..."
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"Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen to receive notifications as soon as the episode publishes. Data for today’s episode is provided by Mercator Advisory Group’s viewpoint – The Merchant Experience: Offline Shopping Is Not Dead ..."
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"A survey of US digital ad buyers reveals which types of ads are likely to be most annoying for consumers ..."
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"Very few ads present positive role models for either gender, finds Kantar's AdReaction: Getting Gender Right report. ..."
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"Enthusiasm among drivers is lacking about autonomous vehicles and even electric cars according to a recent survey..."
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"A new study shows streaming video isn't a zero-sum game. That's good news for upstarts as well as established competitors ..."
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"Personality and "Buzzfeed" quizzes are a fast way to drive a ton of engagement and collect even more leads. See how a global furniture brand collected nearly 200K leads with one simple quiz. ..."
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"According to the 2017 Cohn & Wolfe Authentic Brands Study, The top 10 are Amazon, PayPal, Burt’s Bees, Crayola, M&M’s, Lego, Hershey’s, Newman’s Own, AAA and UPS ..."
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"A group of junior scholars researching Consumer Psychology is trying to help the world consume LESS. Here's how you can test out their experimental intervention ..."
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"The problems of fake news, trolling and online harassment are unlikely to disappear any time soon, experts believe, and may even get worse, with potential implications for the nature of the internet and online communications ..."
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"All that swiping on dating apps pays off, but not for reasons you might suspect ..."
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"SA consumers have no extra income for luxuries and will only buy essentials, a new survey has revealed ..."
Leona Ungerer's insight:
A South African perspective
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"For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer ..."
Leona Ungerer's insight:
Report available for download.
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"A new survey on global perception of autonomous vehicles unveils a strong trend ..."
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"New Mercator Advisory Group survey finds consumers are still largely shopping offline, but technology is becoming more prevalent in the shopping experience ..."
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"New research says 34% of shoppers are willing to pay more for environmentally-friendly products, while 31% won't buy brands with poor ethics ..."
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"Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit among the fastest risers, according to new research ..."
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"With the collected customer information you will now be able to offer improved services and products which proved that survey data collection is a tool for marketing strategy and not just an information collection instrument ..."
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From
qz
"In a recent survey of social media use in Africa, WhatsApp—and its Facebook-owned sister app Messenger—was crowned the king of apps in Africa. All except for one country: Ethiopia ..."
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"How do you measure brand loyalty these days? Is it through rewards? Mobile users? Traffic? For restaurant brands, the reality is that question has never been more convoluted. Many companies have simply cut bait and decided brand loyalty is dead. But studies have shown the opposite to be true, even among the much-maligned millennial generation ..."
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"It may come as little surprise that 70% of Americans believe politicians are less truthful today than 20 years ago, but a new survey has revealed as many as 42% also say the same of brands ..."
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"Young Americans have cast aspersions on their own carefully-crafted images ..."
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