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"Consumer behaviour needs to change for sustainability: this was one of the key messages from the European and Asia-Pacific editions of the Sustainable Cosmetics Summit (www.sustainablecosmeticssummit.com). Over 150 senior executives convened at each edition in Paris and Hong Kong to discuss key sustainability issues affecting the cosmetics industry..."
Key message from the Sustainable Cosmetics Summit for Asia:
Although operators are implementing a raft of sustainability initiatives, consumer education and recognition of such remains low:
-Airport lounges are the ideal platform to educate consumers on such products because of the growing middle-classes and increase in travel time
-Over 70% of Chinese and Korean consumers state they are aware of such issues, however awareness was not translating into demand.