consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How candy manufacturers are trying to find a new sweet spot 

How candy manufacturers are trying to find a new sweet spot  | consumer psychology | Scoop.it

"Recent efforts to curb sugar consumption around the world are changing the candy industry. Here's what established candy manufacturers like Mars and Nestle and entrepreneurs like Tara Bosch are doing ..."

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Nestlé creates a new sugar: Use less, get the same taste

Nestlé creates a new sugar: Use less, get the same taste | consumer psychology | Scoop.it

"For years, food and beverage companies like Pepsi Co ..."

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Better than the real thing? Coke's new 'life' plan

Better than the real thing? Coke's new 'life' plan | consumer psychology | Scoop.it

"Coca-Cola Life is sweetened with sugar and stevia extract and has fewer calories than normal coke ..."

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Taxes and activism won’t hold back the world’s hunger for sugar

Taxes and activism won’t hold back the world’s hunger for sugar | consumer psychology | Scoop.it
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Why cereal lovers won't be giving up their two-star Coco-Pops - The Age

Why cereal lovers won't be giving up their two-star Coco-Pops - The Age | consumer psychology | Scoop.it

"Human behaviour is pretty consistent, which is why education campaigns are not as effective as we might hope ..."

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Ten of the best ads from August: The eclipse, sugar, and the worst voice assistant ever

Ten of the best ads from August: The eclipse, sugar, and the worst voice assistant ever | consumer psychology | Scoop.it

"See the last great ads of Summer 2017 ..."

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Here's what happens when soda makers fund studies on obesity

Here's what happens when soda makers fund studies on obesity | consumer psychology | Scoop.it

"Biased research muddies the waters on the health impact of sugary drinks, according to a new report ..."

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Food packaging to be labelled with pictures of teaspoons of salt and sugar

Food packaging to be labelled with pictures of teaspoons of salt and sugar | consumer psychology | Scoop.it

"Food packaging will be labelled to show how many teaspoons of sugar or salt are being added in a move made possible by leaving European Union, the Department of Health has said ..."

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Leona Ungerer's insight:

A UK perspective 

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Nestlé wants to sell you both sugary snacks and diabetes pills

Nestlé wants to sell you both sugary snacks and diabetes pills | consumer psychology | Scoop.it
Take two Butterfingers and call me in the morning.
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