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Scoop.it!
"The consumer decision making process is a five-stage model originally envisioned by Engel, Blackwell and Kollat in 1968. Evolving over the years, I believe that social media now heavily influences how consumers make purchasing decisions. The consumer decision making process is a simple way to illustrate to business leaders the effectiveness of using platforms such as …" 
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Scoop.it!
"In this piece I look at what each of the three stages of social media look like and what business opportunities (for agencies and consultancies) these stages present. ..."
Scoop.it!
"The conscious consumer is under the microscope in a new piece of research at the University of Otago, writes Tom McKinlay..."
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