consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The four most powerful brand codes | Branding Strategy Insider

The four most powerful brand codes | Branding Strategy Insider | consumer psychology | Scoop.it

"How do we recognize a brand? What do consumers see, and how different is that from the ways brands are structured? ..."

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Top ten worst spokesperson disasters of all time (aside from Jared Fogle)

Top ten worst spokesperson disasters of all time (aside from Jared Fogle) | consumer psychology | Scoop.it

"As Subway reels from what is perhaps the greatest spokesperson implosion of all time, we asked branding experts for their top picks for runners-up ..."

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