Fiat UK launches 'You Wear' Facebook app to find your perfect Fiat 500 match | consumer psychology | Scoop.it
From www.thedrum.com - July 26, 2013 1:45 AM
"...The ‘You Wear’ app, analyses your tagged Facebook photos to discover what colour you wear most, what that might mean about you and your perfect Fiat 500 match out of the half a million custom specification combinations available..."