"Coca-Cola has been able to grow revenue organically and inorganically at an impressive pace. Earnings are growing even faster than revenue ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Food stamps are a last resort for millions of low income families across America who struggle to put food on the table. So it may come as a surprise that the top purchase is not food at all; it's soda ..." 
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"The cola-citrus soft drink called spezi can put off outsiders with its murky, brown appearance. A boutique soda maker from Hamburg is seeking converts outside the German-speaking world ..."
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"Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task ..."
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"U.S. consumers spent $21 billion on bottled water last year ..."
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"Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda ..."
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"Coca-Cola Life, a stevia-sweetened version of regular Coca-Cola that comes in a green can, is being test-marketed for release in the U.S. ..."
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