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Scoop.it!
"Word-of-mouth marketing drives brand awareness and sales, but how do you do it? These nine word-of-mouth campaigns from household names will inspire you ..." Via Jeff Domansky, Leona Ungerer 
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Scoop.it!
"Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different ..." Via Jeff Domansky
Sam Hassan's curator insight,
March 5, 2015 8:24 PM
I'm sure most of us love Disney movies and characters but have you ever thought of what's the magic behind their social success as well. Read this article to find out |
Scoop.it!
"The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real ..." Via Jeff Domansky
Jeff Domansky's curator insight,
January 29, 2015 1:56 AM
Social Media Has Killed Consumer Trust. The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real. Or has it?
Scoop.it!
"WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.” But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms ...". Via Jeff Domansky
LocalMark's curator insight,
July 16, 2014 9:04 AM
With smartphones, we have so much room to be creative. |
