consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Apple now sells more watches than the entire Swiss watch industry

Apple now sells more watches than the entire Swiss watch industry | consumer psychology | Scoop.it

"The Apple Watch wasn’t just the best selling smartwatch last year, but it put the Swiss watch industry to shame, according to new sales estimates compiled by Strategy Analytics. The report estimates Apple shipped nearly 31 million wearable units in 2019, beating the Swiss watch industry’s 21.1 million units shipped ..."

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Luxury smartwatches from Switzerland

Luxury smartwatches from Switzerland | consumer psychology | Scoop.it

"Some of the world's top traditional watchmakers are showcasing their newest smartwatch designs at the high-end luxury watch show, Baselworld ..."

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Apple Watch is teaching Swiss watchmakers what crow tastes like

Apple Watch is teaching Swiss watchmakers what crow tastes like | consumer psychology | Scoop.it

"The Swiss, facing tough economic conditions and the debut of the Apple Watch, are having a difficult time defining their place in a world fascinated by smartwatches ..."

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The War For Your Wrist | TechCrunch

The War For Your Wrist | TechCrunch | consumer psychology | Scoop.it

"The past decade has seen the consumer electronics war grow more furious and more personal: your living room is a battlefield, as are your desks and your wrists..."

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Pebble is dead, and its customers are completely screwed

Pebble is dead, and its customers are completely screwed | consumer psychology | Scoop.it

"Pebble, one of the best-known smartwatch brands, is dead. Rumors about the company’s demise have been swirling since The Information reported a potential Fitbit buyout last week ..."

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Apple's latest commercials show the challenge of marketing a smartwatch - The Verge

"Today Apple released a batch of four new 30-second commercials for Apple Watch. They're very close to the launch ads we saw back in April; two of them — Berlin and Beijing — carry over the same ..."

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Infographic: An inside look at the smartwatch market

Infographic: An inside look at the smartwatch market | consumer psychology | Scoop.it
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