"'Phygital' shoppers have high expectations and combine online and in-store experiences in whatever way is most convenient for them, utilising a range of technologies to help them find what they want, according to a new study ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Imagine you are a tourist in a foreign country, with a different alphabet, in Japan, say ..." 
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"Capgemini, the consultancy flying the flag for digital transformation, has published a useful report, Digital Shopper Relevancy, on how digital technology is transforming the world of shopping..."
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"Britain’s leading fashion brands are hoping to give menswear sales a lift by targeting younger, digitally savvy male shoppers with live streaming and social media to promote the twice-yearly men’s fashion week that began yesterday ..."
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"Consumer decision-making has been transformed by online shopping, which has given consumers the ability to compare products and prices with ease,”..."
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