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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Technology-driven trends will revolutionize how industry players respond to changing consumer behavior, develop partnerships, and drive transformational change ..."
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"131+ Free quote images that you can use your blog or use for your social media shares. Quotes on Marketing, Blogging, Life, Love, Funny, Inspiration ...:"
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"The selfie is far more than a simple image you share with your social network ..."
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"Lots of couples kiss in restaurant booths, but the ones doing so at TGI Fridays this holiday season might want to be careful: A device hovering overhead might be taking pictures ..."
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" As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling ..."
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"When Kristyn Fernandez uploaded a photo of herself with her arm slung over a guy in a Jack Daniel's T-shirt, it caught the eye of more than just her Twitter followers ..."
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"Many people assume that the sharing or collaborative economy is something new and innovative, and as a result, it is subject to caution and skepticism, but is this really the case? ..."
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"Sports sponsorship is big business. The cash investment — before a brand even activates the sponsorship — is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through these partnerships ..."
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"In the 1960s, the S&H Green Stamps launched their famous rewards program. Kellogg's Corn Flakes would include The Funny Jungleland Moving Pictures Book in their first cereal premium ..."
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"In February, the Thai government psychiatrist Dr. Panpimol Wipulakorn warned that young people who don't get approval on social media risk destabilizing society ..."
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"Take a look at the election posters currently hugging lamp-posts across the country and it’s easy to spot a theme: “Together we move South Africa forward” and “Together for change. Together for jobs” ..."
Leona Ungerer's insight:
The power of psychographics in the rainbow nation.
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"A smartphone app called Marco Polo aims to make it easier for users to find and meet up with their friends. The basic mechanic of the app is pretty simple ..."
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"During this election season, we could all use a cup of coffee and a feel-good story. Starbucks wants to have you covered on both ..."
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"You already know whether or not you're going to see The Force Awakens tonight. Ticket sales opened two months ago, and if you live anywhere even remotely populated, the opening show probably sold ..."
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"Creating a new 'media space' from existing consumer behaviour has helped the American Red Cross engage the digital audience in an innovative way - and without the need for a large budget ..."
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"A top-rated beer has been selling so briskly at local bars that bartenders can practically time the emptying of a keg with a stopwatch ..."
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"BBC News social media editor Chris Hamilton shares some tips for dealing with suspicious user-generated content ..." Via Brian Steffens
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"A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer ..."
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"Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media ..."
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"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"
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"Forget Siri and Her for a moment. There's another approach. Part four in a five-part series entitled, “Design for Emotion” ..."
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"Messaging platform will allow users to share videos, images, that would delete after one look, report says ..."
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"With social media apps that let us share real-time stories about places we love, live or linger in, users are adding a new layer of intimacy to ..."
Leona Ungerer's insight:
"The common thread among all of these tools is simple: to harness technology to capture and share the narrative of a place. And it's a practice that resonates with our mobile society."
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"Pinterest has added price-sorting feature to its "Gifts" category, making it that much easier to shop from the platform ..."
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