consumer psychology
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Real-life consumer psychology – with a touch of technology
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How to market a product’s unexpected benefit

How to market a product’s unexpected benefit | consumer psychology | Scoop.it
From hbr.org - June 14, 2019 12:29 AM

"When serendipity can increase your sales ..."

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How To Build Brand Love Via Designed Serendipity

How To Build Brand Love Via Designed Serendipity | consumer psychology | Scoop.it
From www.forbes.com - January 4, 2014 1:59 AM

"This article is by Allen Bonde, partner and principal analyst, Digital Clarity Group, and advisor, Art+Science Partners; and Loie Maxwell, partner, Art+Science Partners. She is a former Starbucks, Target, and CVS creative executive..."

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