"It was once the case that a one-off print ad was all that was required for brands needing to apologise for corporate failings, but they now have to do so across multiple channels in the digital age – and it is proving to be expensive ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"No doubt you are outraged about the horse meat scandal. You have every right to be – criminality, profiteering, potential fraud, all have led to many people eating an animal they would probably prefer to see in the 3.20 at Kempton and possibly also ingesting dangerous veterinary drugs..." 
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Scoop.it!
"James Surowiecki on why the Volkswagen emissions scandal is a disaster for the automaker but a potential boon for the environment ..."
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