"Will a promise of discounted latte lure people to be more civil to a barista? That’s an idea South Korean coffee chain Angel-in-us Coffee is testing ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
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"Being snubbed by a luxury store only increases your desire for its goods, according to a new study ..."
Leona Ungerer's insight:
"The results fall into a long line of research that demonstrates the extent to which rejection can jar our fragile self-conceptions." 
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"...Not surprisingly, what happens offline is happening online — even at an accelerated rate. And online rudeness is spurring fights in real life ..."
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"Retail workers hate it when you walk in with headphones on, interrupt them while they are serving other customers and try and return products to save a few bucks..."
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