Children are more influential than ever in their parent’s purchase decisions as gender roles and relationships change in families, new research shows ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Despite women being the largest "emerging market" in the world, many brands and agencies continue to view them solely through the lens of motherhood and that, a leading industry figure argues, is completely the wrong approach ..." 
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