"Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"There is an interesting read at the Atlantic where Laura Dimon writes that mass psychogenic illness, historically known as "mass hysteria"—is making a comeback and it appears that social media is a new vector for..." 
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Scoop.it!
"For years, the ultimate American sporting event has served as a peerless venue for a parade of multimillion-dollar, 30-second bursts of branding ..."
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One of my clients makes it a regular practice to test color, font and font size on his landing pages. He's fine-tuned his conversion rate this way.