consumer psychology
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Real-life consumer psychology – with a touch of technology
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David Bowie's music catalog sold to Warner Music for $250 million

David Bowie's music catalog sold to Warner Music for $250 million | consumer psychology | Scoop.it

"Warner Music Group's publishing unit has bought late British rock star David Bowie's entire catalog spanning six decades, including hits such as "Heroes" and "Let's Dance" ..."

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Nike turns customers into influencers | WARC

Nike turns customers into influencers | WARC | consumer psychology | Scoop.it

"Nike believes in using customers as influencers and approaching them as a media channel with co-creation at the fore, according to a senior executive at the sportswear company ..."

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