How a Toronto company invented this year's hottest toy: Hatchimals | consumer psychology | Scoop.it
From www.theglobeandmail.com - November 19, 2016 11:56 PM

"A U.S. toy-industry analyst says the Hatchimals’ popularity is on the a scale similar to past runaway successes such as the Cabbage Patch Kids or Tickle Me Elmo ..."