"UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to observers ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Wildly-popular messaging service WeChat and its Weixin counterpart (which only users in China get) have hit a combined new high of 235.8 million monthly active users, up a staggering 176.8 percent year-on-year..." 
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Scoop.it!
"For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums – from posters and billboard ads to videos and emails ..."
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