consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How can luxury brands leverage social commerce in China? 

How can luxury brands leverage social commerce in China?  | consumer psychology | Scoop.it

"Want to extend your products and services to China? Learn how luxury brands can leverage social commerce to succeed in China. ..."

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Two extremes – how the rich and poor spend their Chinese New Year

Two extremes – how the rich and poor spend their Chinese New Year | consumer psychology | Scoop.it

"With restaurants and retailers alone ringing up US$100 billion in sales, Chinese New Year is the world's biggest consumer holiday. ..."

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Here's how rich people are using high-end pawn shops

Here's how rich people are using high-end pawn shops | consumer psychology | Scoop.it

"The term "pawn shop" tends to summon mental images of a seedy strip mall storefront dealing in Grandma's jewelry and signed baseball cards. That's why Paul Aitken, CEO of asset lending site Borro, doesn't use it to describe his company ..."

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Rich People Just Care Less

Rich People Just Care Less | consumer psychology | Scoop.it

"The poor are more attuned to social relations, because they have to be. Reducing the economic gap may be impossible without also addressing the gap in empathy..."

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The new, subtle ways the rich signal their wealth

The new, subtle ways the rich signal their wealth | consumer psychology | Scoop.it

"As luxury goods become more accessible, the educated elite are changing how they mark their social position – not with luxury goods, but with less obvious status symbols ..."

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A tech boom aimed at the few, instead of the world

A tech boom aimed at the few, instead of the world | consumer psychology | Scoop.it

"The industry once thought big, but today’s wave of start-ups is characterized by a rise in services aimed at the wealthy and the young ..."

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New Research Shows Money Makes You Happier, but More Evil | National Payday

New Research Shows Money Makes You Happier, but More Evil | National Payday | consumer psychology | Scoop.it

"To some it may seem like common sense, but since 1974 researchers have been using statistics and science to prove that, yes indeed, people with money are more ..."

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