"Staples has offered recycling services for over 15 years, and now it is expanding the program and rewarding customers for bringing in their old tech ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"To combat the rise of fast fashion, the reGAIN app is offering shoppers discounts with their favorite retailers for recycling their unwanted items, instead of sending them to landfill ..." 
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"Customers will now have to be told how likely they are to get certain in-game items, says Apple ..."
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If you're a member of the My Starbucks rewards loyalty program, you're used to earning one point -- or Stars, as they're called in this case -- every time you buy anything from the company, whether...
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"Freshii uses technology to engage customers and earn brand loyalty ..."
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"2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic ..."
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"Countr is a social media mobile app where consumers can showcase their style, purchase a product directly from their feed and make real money for engagement, leveling the influencer playing field ..."
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"The Shoprite Group has announced that it will now be rewarding customers for using their newly introduced ‘planet’ bags in both Shoprite and Checkers stores ..."
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"How do you measure brand loyalty these days? Is it through rewards? Mobile users? Traffic? For restaurant brands, the reality is that question has never been more convoluted. Many companies have simply cut bait and decided brand loyalty is dead. But studies have shown the opposite to be true, even among the much-maligned millennial generation ..."
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"Hotel chains are using rewards points and benefits to encourage guests to book directly, while the industry fights a merger of Expedia and Orbitz ..."
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"With the holiday season in full swing and presents piling up under the tree, many parents may be tempted to give children all the toys and gadgets they ask for or use the expectation of gifts to manage children's behavior ..."
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