consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How Coca-Cola is thriving despite declining soda consumption 

How Coca-Cola is thriving despite declining soda consumption  | consumer psychology | Scoop.it

"Coca-Cola has been able to grow revenue organically and inorganically at an impressive pace. Earnings are growing even faster than revenue ..."

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Delays in responses to customer tweets decreases potential revenue, Twitter study says

Delays in responses to customer tweets decreases potential revenue, Twitter study says | consumer psychology | Scoop.it

"Key takeaways from Twitter's Oct. 2016 study via Applied Marketing Science, which found brands who respond quickly and consistently to customer tweets see increased revenue and brand loyalty ..."

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Data suggests airports are wasting their time with mobile apps - Tnooz

Data suggests airports are wasting their time with mobile apps - Tnooz | consumer psychology | Scoop.it

"New data suggests that airports may be wasting their resources by creating mobile apps, when other marketing efforts might produce more merchandizing ROI ..."

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KLM’s 150 social media customer service agents generate $25M in annual revenue

"KLM's 150 social media customer service agents generate $25M in annual revenue ..."

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Streaming: the future of the music industry, or its nightmare?

Streaming: the future of the music industry, or its nightmare? | consumer psychology | Scoop.it

"Apple and Google are muscling in on streaming as revenues rise, but not everyone is happy ..."

joey smith's curator insight, July 26, 2020 2:54 AM
A lot of music industry's are relying on streams to listen to music. Anyone can be an artist now due to how quick and easy it is to upload to big brands and spotify and apple.The guardian is credible due to it bringing news about the music industry and it is kinda opinionated with some things but mostly informational.
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Facebook’s video Ad Breaks expands to more countries

Facebook’s video Ad Breaks expands to more countries | consumer psychology | Scoop.it

"Facebook’s ability to generate more revenue through ads has never been in doubt—the company knows what it wants and does not hesitate to go for it. The com ..."

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The thirty elements of consumer value: A hierarchy

The thirty elements of consumer value: A hierarchy | consumer psychology | Scoop.it

"Measuring—and delivering—what consumers really want ..."

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Fifty-six per cent of global mobile game revenue is being generated in Asia

Fifty-six per cent of global mobile game revenue is being generated in Asia | consumer psychology | Scoop.it

"According to video game research outfit EEDAR, the mobile game market will have generated over $25 billion in revenue by the end of 2015, with over half of that coming out of the Asia Pacific region ..."

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High streets must make more of digital technology | Digital By Default News

High streets must make more of digital technology | Digital By Default News | consumer psychology | Scoop.it

"A new report initiated by government and the Future High Streets Forum has found that high streets could make billions of pounds in additional revenue and increase footfall by making more of the latest digital technology available to small ..."

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Snapchat is about to become a service for "disappearing news"

Snapchat is about to become a service for "disappearing news" | consumer psychology | Scoop.it

"Snapchat isn't the most obvious place you would head to for your daily fix of headlines. But that might soon change. Snapchat is about to become a service for disappearing videos, news articles and ads ..."

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