consumer psychology
31.8K views | +8 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Will VoiceFirst personal assistants kill brand marketing? –

Will VoiceFirst personal assistants kill brand marketing? – | consumer psychology | Scoop.it

"I recently read an interesting article in Harvard Business Review by Niraj Dawar, that outlined how the rise of voice-led AI platforms is a game changer for marketing as we know it.The premise of the argument is that because AI platforms and ‘personal assistants,’ such as Alexa, Cortana and Siri,..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

From bricks-and-mortar to e-commerce and back – retail’s true shift to digital

From bricks-and-mortar to e-commerce and back – retail’s true shift to digital | consumer psychology | Scoop.it

"Developing an omnichannel customer experience is challenging, but it’s where the biggest opportunities lie for retailers ..."

No comment yet.