"Too many retailers are overlooking the most powerful competitive weapon in their arsenal against the onslaught of e-commerce retailers: the ability to activate and engage shoppers with a multi-sensory experience in-store ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Staffers need to be well versed with processes, technology and customer service challenges, before the post-Christmas craziness arrives ..." 
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"Field Agent tells the "graphic story" of U.S. stay-at-home moms and their shopping behavior, preferred retailers ..."
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"A judge concluded that Quebec had no legal basis to abruptly change its policy toward the retail chains after nearly 20 years of tolerating English brand names ..."
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"Online retailers are trying to cajole consumers into revealing their vital statistics with new sizing technology tailored to turn back a tide of returned garments that is hurting profits..."
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"For years STORES has published a list of consumers’ 50 favorite online retailers. This year we’re introducing a complementary report: The Most Admired Online Retailers as chosen by their industry contemporaries..."
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"Consumer advocates are raising transparency issues about the practice of having companies collect information on consumers and create "return profiles" of customers at big-name stores such as Best Buy, J.C. Penney, Victoria's Secret, Home Depot and Nike...."
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"It is a moment of pure panic for a shop assistant - you recognise the person in front of you demanding attention but you cant place them do not have time to deal with them..."
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"Big name retailers from the U.S. and Europe are opening stores in Mexico as a recently lower tariff on apparel and its youthful population encourage more clothing chains to locate here..."
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"The modern Christmas ad is deeply associated with John Lewis and its mega-successful formula of tear-jerkingstorytelling and thoughtful gifting. But that’s just one of several strategies retailers and other brands use to win hearts at Christmas time, observes Tom Ewing of System1 Group ..."
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"Marketers have got you pegged - it pays to know the strategies they use to make you spend more money ..."
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"Multinational retailers are struggling to compete with domestic rivals in Turkey, because of cultural differences, currency fluctuations and the fragmented nature of the market, local analysts have said..."
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"E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs..."
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"It seems retailers are taking more control of the brand space previously occupied by manufacturer’s brands – and consumers are letting this happen..."
Leona Ungerer's insight:
Views about Australian DIY brands.
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"Using video surveillance, and signals from shoppers’ cellphones and apps, retailers are tracking customers’ behavior and moods..."
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"When you're shopping, you're being watched. And not just by security. Retailers want to know everything about how you behave in their stores..."
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