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Scoop.it!
"The logos of global corporations like Apple, Starbucks, and Foot Locker are designed to create instant brand associations in the minds of billions who see them every day. But how accurately can we remember the features and colors of these famous symbols? ..." 
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Scoop.it!
"Advertising is tapping in to the power of the tearjerker to build relationships with share-happy consumers..."
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Scoop.it!
"Our memories of experiences--more than the experiences themselves--drive decision-making. Jeremy Finch of Altitude explains how to incorporate this ..."
Leona Ungerer's insight:
"Research has shown that we’re made up of two “selves,” and these selves care about totally different things. Our “experiencing self” is concerned with what’s happening in the immediate moment. And our “remembering self” evaluates and stores each experience and determines whether or not it’s worth experiencing again."
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