consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Uber's new logo is just the word 'Uber'

Uber's new logo is just the word 'Uber' | consumer psychology | Scoop.it

"Uber unveils its new logo and branding, which is a redesign of the word "Uber" ...."

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Store redesign a strategic investment

Store redesign a strategic investment | consumer psychology | Scoop.it

"Retailers should stop thinking of store redesign as a necessity to be endured and instead view it as a strategic marketing investment that attracts new customers, research by Australian academics has said ..."

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How Microsoft is redesigning Skype beyond the Snapchat generation

How Microsoft is redesigning Skype beyond the Snapchat generation | consumer psychology | Scoop.it

"Skype is about to get a whole new look and purpose. In this new era of social media, Skype has long felt like a bit of a vestige of the past – useful when you want to have a reliable video call, but probably not your main choice when it comes to your everyday conversations. But …"

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Why Airbnb’s redesign is all about people, not places | Design | WIRED

Why Airbnb’s redesign is all about people, not places | Design | WIRED | consumer psychology | Scoop.it

"Today, Airbnb is pulling the wrapper off of a redesign that encompasses everything the consumer touches ..."

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