Clairol plays confidence card in new 'Fearlessly' campaign 03/16/2018  | consumer psychology | Scoop.it
From www.mediapost.com - March 18, 2018 10:15 AM

"Add Clairol’s Nice’n Easy to the list of marketers out to win women over with psychological grit: Its new “Color Fearless” campaign highlights the quick confidence boost some women get from changing their hair color ..."