"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Jägermeister, the brand known for shots and bombs, has a tricky proposition on its hands: It's attempting to transform its reputation as a drunken college staple while still appealing to its target audience of 21- to 24-year-olds ..." 
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"The Disney Channel isn't exactly re-branding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow ..."
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Scoop.it!
"The clothing brand has been working on a re-branding effort for the last 18 months and revealed the results on Thursday. The new brand is laid back, more refined, and a lot more inclusive ..."
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"Re-branding a beloved Parisian department store is no small task, especially one born in 1879. On a recent Friday afternoon, half a dozen people queue to buy Nespresso capsules at department store, BHV ..."
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