consumer psychology

"A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay from Melbourne Business School ..."

"A stroll through the biscuits and cookies aisle in supermarkets introduces consumers to a number of attractive packaging styles, some with iconic visuals images and mascots, like Milka’s cow. Packaging is a crucial step in the entire process of production and processing of biscuits and cookies,..."

"Quality clothes last longer for the money you spend, they’re more comfortable, and they make you look and feel pretty good while you wear them. Best of all, you can find quality anywhere ..."

"Johnnie Walker's whisky ambassador, Ali Reynolds, told Business Insider it's possible to tell how expensive a whisky is by smelling it. ..."

"Why do consumers prefer some brands to others? Explore the science behind effective branding and learn how to build lasting customer loyalty ..."

"We’ve researched the top 20 luxury watch brands you should know, that have survived the test of time in terms of look, quality and social clout ..."