"Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
31.8K views |
+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
Scoop.it!
"While a dollar won't get you what it used to, you can still get quite a few fun and practical things with four quarters. 
Scoop.it!
"More and more Millennial women are spending countless hours painstakingly researching their next purchase ..."
Scoop.it!
From
nrf
"Consumers say they can cut back on most purchases: What won’t they give up? ..."
Scoop.it!
"The days of browsing an auto lot—or even a website on your desktop—seem to be fading as more car shoppers turn to social media and mobile to make their decisions ..."
Scoop.it!
"Technology has transformed how property is searched for, marketed and, ultimately, bought ..."
Scoop.it!
From
phys
"Do you blush or avoid eye contact when you're standing in line to buy personal items? What about when you buy them online? ..."
Scoop.it!
"Don't go shopping on an empty stomach – you will buy more stuff and spend more money when you're hungry ..."
Scoop.it!
"Consumers are primed to see ".99," but prices that deviate from that format can affect the way they interpret the cost ..."
Scoop.it!
"KPMG predicts that in about 25 years, fewer than half of U.S. households will own more than one vehicle ..." Via Catherine Kargas
Catherine Kargas's curator insight,
November 18, 2014 8:38 PM
I think KPMG missed the mark on this one. In 25 years, driverless vehicle technology will pretty much mean that very few, if any, households will have one car, let alone 2.
Scoop.it!
"Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media ..."
Scoop.it!
"Brazil is exploring the power of behaviour change to persuade its burgeoning middle class to consume more responsibly ..."
|
Scoop.it!
"Customer Behavior - Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor ..."
Scoop.it!
"How do characteristics of e-commerce websites affect visitor shopping behavior and likelihood to purchase? Despite the multitude of different e-commerce types and ..."
Scoop.it!
From
nautil
"When Fyodor Dostoyevsky wrote, in The House of the Dead, that “Man is a creature that can get accustomed to anything,” he was …"
Scoop.it!
"Last Friday, your MRx column on the correct consumer decision making divided our marketing class into those who agreed and those who disagreed with your conclusion that for most consumer ..."
Scoop.it!
"One third of consumers worry that they have made the wrong decision after buying a product, especially a major purchase where the typical buying cycle is measured in years, according to new research ..."
Scoop.it!
"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."
Gottfried's curator insight,
July 7, 2015 2:56 AM
Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception. 
Ayu Dita's curator insight,
August 3, 2015 5:41 AM
SERVICE PEMANAS AIR SOLAHART * TIDAK PANAS
Scoop.it!
"This article originally appeared on the Crew blog. I remember sitting in a McDonald’s as a kid and complaining that it was so cold ..."
Scoop.it!
"Utilizing the massive quantity of visual content generated by 70 million users, Pinterest is working on launching a purchasing function that would allows users to buy items that have been pinned on the site ..."
Scoop.it!
"Technology is reshaping how consumers discover, evaluate and select food – creating dichotomies to which manufacturers must adapt their marketing and product positioning, a recently released white paper evaluating consumer trends in 2015 by Euromonitor ..."
Scoop.it!
"Why Millennials aren’t buying cars or houses, and what that means for the economy ..."
Scoop.it!
"Now more than ever there is no pre-determined path to purchase, no series of predictable steps to a sale. Is the sales funnel still relevant? ..."
Ken Schneider's curator insight,
August 20, 2014 5:04 PM
Like a vintage sex toy the "sales funnel" is quaint and about as effective! If you haven't started looking at how to modernize your sales system this article is a short but effective explanation of why you need to get started. KS
Scoop.it!
"In order to help consumers looking to buy a 3D printer, we prepared some handy guides to help you pick the right one for you ..."
|
