consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The psychology of social sharing—what makes people engage with your social media content? 

The psychology of social sharing—what makes people engage with your social media content?  | consumer psychology | Scoop.it

"Forget outsmarting algorithms. Understanding your audiences' social sharing motivations is the most powerful part of your social media strategy ..."

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The psychology of video advertising

The psychology of video advertising | consumer psychology | Scoop.it

"Understanding psychology will help you create successful video content, writes Tom More, CEO and founder of Slidely ..."

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Explaining customer behavior: 65 statistics about ecommerce psychology

Explaining customer behavior: 65 statistics about ecommerce psychology | consumer psychology | Scoop.it

"Most online customer behaviour boils down to human psychology. In this infographic, coupon and deals site BargainFox has gathered Based on personal experience, we all know that the speed of a website …"

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The secret of taste: why we like what we like | Tom Vanderbilt

The secret of taste: why we like what we like | Tom Vanderbilt | consumer psychology | Scoop.it

"How does a song we dislike at first hearing become a favourite? And when we try to look different, how come we end up looking like everyone else? ..."

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How to fight ad blockers successfully using 7 psychological phenomena

How to fight ad blockers successfully using 7 psychological phenomena | consumer psychology | Scoop.it

"Publishers are feeling the pain of ad blockers. Don’t fear, this is not another whiny post. Stop crying about it and take action post. Find out how ..."

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Eyal Katz's comment, November 23, 2015 9:38 AM
Thanks for sharing @Leona Ungerer
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The psychology of clicking "buy now" - Marketing Land

The psychology of clicking "buy now" - Marketing Land | consumer psychology | Scoop.it

"The “buy now” button can be a powerful way to boost sales. But what's the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the "buy now" process and when marketers should take advantage of it ..."

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The psychological reason why we wear the clothes we wear - The Debrief

The psychological reason why we wear the clothes we wear - The Debrief | consumer psychology | Scoop.it

"Why do you go for THAT jacket and not THAT one? We asked the experts ..."

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The psychology of online dating

The psychology of online dating | consumer psychology | Scoop.it

"Have you ever wondered about the psychology of online dating? Learn what goes through people's heads as they construct their online dating profiles ..."

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The psychology of football: what works and what doesn't - Deutsche Welle

The psychology of football: what works and what doesn't - Deutsche Welle | consumer psychology | Scoop.it

"Why does Cristiano Ronaldo keep scoring goals? And why do coaches often look so grumpy? The role of psychology is often forgotten in football and a player's mental state can decide a game ..."

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The secret psychology behind selling beauty products to men - Racked National

The secret psychology behind selling beauty products to men - Racked National | consumer psychology | Scoop.it

"In 1960, in the aftermath of the first-ever televised presidential debate, Richard Nixon wished he hadn't passed on the concealer, bronzer, and foundation. His opponent, John ..."

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How to buy food: The psychology of the supermarket - Bon Appétit

How to buy food: The psychology of the supermarket - Bon Appétit | consumer psychology | Scoop.it

"From the layout to the little old lady who hands out samples, we explain the psychological tricks the supermarket uses to get you to buy food you don't want ..."

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Dean Ryan G. Martin's curator insight, November 2, 2014 4:37 AM

The supermarket is a place for intelligent shoppers. These are the people who can control their urge to eat.  

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Psychology of marketing

Psychology of marketing | consumer psychology | Scoop.it
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Three levels of web design on the edge of psychology

Three levels of web design on the edge of psychology | consumer psychology | Scoop.it

"Want to be good at what you're doing? These levels of web design will help you be closer to your audience and get the most out of this collaboration ..."

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The psychological appeal of underdog brand positioning

The psychological appeal of underdog brand positioning | consumer psychology | Scoop.it

"Studies show underdog brand positioning can be a powerful brand storytelling tool ..."

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How the big beauty brands fool you into forking out

How the big beauty brands fool you into forking out | consumer psychology | Scoop.it

"Beauty manufacturers are resorting to psychological marketing tricks. They make products seem more scientific to make them seen effective. Tricks include using famous people to sell products ..."

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The new trick to get you spending more

The new trick to get you spending more | consumer psychology | Scoop.it

"Arctic Monkeys is hot and Phil Collins is not. How brands are pumping in strategic music playlists to make shoppers spend more ..."

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Why do we do it? The psychology behind Black Friday madness

Why do we do it? The psychology behind Black Friday madness | consumer psychology | Scoop.it

"What makes Black Friday shoppers wait in line in the cold for sale items? Here's a hint: It's rarely about bargains ..."

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Inside the psychology of your logo: There's a reason Gap's redesign was such a ... - City A.M.

Inside the psychology of your logo: There's a reason Gap's redesign was such a ... - City A.M. | consumer psychology | Scoop.it

"While they’re commonly called “intangible assets”, logos matter ..."

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Performance sportswear gives psychological as well as physical boost - South China Morning Post (subscription)

Performance sportswear gives psychological as well as physical boost - South China Morning Post (subscription) | consumer psychology | Scoop.it

"Science suggests wearing the right gear can lift athletes by making them think it will allow them to go faster, or higher ..."

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How can tech companies use psychology to affect customer decisions? - Business 2 Community

How can tech companies use psychology to affect customer decisions? - Business 2 Community | consumer psychology | Scoop.it

"During your weekly trip to the grocery store, you approach a refrigerator section displaying several similarly priced containers of orange juice. In seconds, you make a selection and move along ..."

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Bad Santa: The psychology behind ghastly gifts - The Globe and Mail

Bad Santa: The psychology behind ghastly gifts - The Globe and Mail | consumer psychology | Scoop.it

"We are told that it’s always better to give than receive, but sometimes receiving can make one question the giver’s thought process ..."

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The weirdest people in the world?

The weirdest people in the world? | consumer psychology | Scoop.it

"Psychologists are routinely publishing board claims about human behaviour that are based on biased and ethnocentric samples. Many of these samples are based on WEIRD (Western, Educated, Industralised ..."

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The psychology behind hoarding, and the local company who'll help you clean ... - MyNorthwest.com

The psychology behind hoarding, and the local company who'll help you clean ... - MyNorthwest.com | consumer psychology | Scoop.it

"A Seattle woman hasn't allowed a single person into her home for five years, embarrassed that it's completely jammed packed with garbage and stuff ..."

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The fascinating psychology behind free-to-play mobile app games

The fascinating psychology behind free-to-play mobile app games | consumer psychology | Scoop.it

"If you've ever played a free-to-play game like Candy Crush, Plants vs Zombies 2 or Clash of Clans and defied the "free" part by parting with your cash, don't be ..."

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Four things we learned about the psychology of Costco's free samples - The Consumerist

Four things we learned about the psychology of Costco's free samples - The Consumerist | consumer psychology | Scoop.it

"Anyone familiar with Costco knows about the wide variety of free food samples that shoppers can score when pushing their oversized carts around one of the wholesale clubs. But as you've probably guessed ..."

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