Infographic: Who will watch the Rio Olympics, and what will they buy? | consumer psychology | Scoop.it
From www.adweek.com - June 27, 2016 12:35 AM

"Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches ..."

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