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Scoop.it!
"What do consumer really want in a hotel? I could simply provide a list of features and ask you to rate the importance of each. Or, I could force a trade-off by repeatedly giving you a small set of features and having you tell me ..." 
Scoop.it!
"The company thinks its customers are afraid of change, and it may be right; but it’s in a bind...."
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Scoop.it!
"A new study from MTV finds millennials like cars more than texting or social media, which contradicts what many previously thought ..."
Scoop.it!
"People's taste for shiny stuff might be rooted in a very basic instinct ..."
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