How Heineken is thinking about 'walled gardens' | WARC | consumer psychology | Scoop.it
From www.warc.com - February 21, 2018 3:59 AM

"The imbalance in the relationship between advertisers and digital “walled gardens” has yielded a range of profound challenges for brands, according to Ron Amram, ‎VP/Media at Heineken USA ..."

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