consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why the fight for plus-size mannequins matters

Why the fight for plus-size mannequins matters | consumer psychology | Scoop.it

"Parson's student Nayyara Chue demanded more plus-size mannequins at her school. Her concerns echo what others like Tim Gunn are saying about the fashion industry: It's turned it's back on plus-size women and that's not OK ..."

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Why Target's new plus-sized line could redefine $17.5 billion, underserved market

Why Target's new plus-sized line could redefine $17.5 billion, underserved market | consumer psychology | Scoop.it

"Target rolls out high-profile designer collections all the time. But its latest line could be a game changer for a woefully underserved market. When the nation’s second largest general merchandise retailer rolls out a plus-sized line to its 1,800 stores that’s built from scratch, attention must be paid ..."

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Why is Old Navy charging more for plus-size clothes?

Why is Old Navy charging more for plus-size clothes? | consumer psychology | Scoop.it

"It turns out that when you mark up online prices by $15 or more, your customers get pretty mad ..."

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Retailers are rethinking plus-size fashion

Retailers are rethinking plus-size fashion | consumer psychology | Scoop.it

"Stylish shoppers are driving the push ..."

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Plus-size fashion moves beyond the muumuu

Plus-size fashion moves beyond the muumuu | consumer psychology | Scoop.it

"A new crop of online boutiques, retailers and designers is trying to make plus-size styles more fashion forward ..."

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