![This is how Spotify could become a next generation record label [Mark Mulligan] | consumer psychology | Scoop.it](https://img.scoop.it/1tBqaYC4dW1e3hpizR9fwTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Spotify’s future is going to be much more than being the future of music retail," says industry analyst Mark Mulligan, who expects "Spotify to lay the foundations for a bold platform strategy that has the potential to change ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Google is recruiting YouTube stars and other creators to build a catalog of exclusive material for its Daydream virtual reality platform, which will launch in "the coming weeks," says a Bloomberg..." 
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"The free ecommerce platform GoSpaces has announced that it's expanding to provide platforms in 38 countries worldwide using 20 native languages ..."
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"Snapchat just landed McDonald's as an advertiser. But challenges lay ahead as the platform attempts to scale its ads business ..."
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"Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank..."
Sam Howard's comment,
September 25, 2013 7:05 AM
An interesting read, a much more refined explanation of directed marketing in the sense that people will view trends and find specific new media. It has become an easy outlet for advertising at no cost to some companies. I found it interesting that it has higher consumer engagement than Facebook, but as I have never been a user I am unsure of the difference but after reading this am definitely keen to have a look
Sophie Batten's comment,
September 26, 2013 3:27 AM
This is a very interesting article, because i thought facebook was the most used social network, however teagan explains its not and i agree with her that instagram involves less reading and is more upfront and straight forward. becuse a picture can tell a thousand words so its no wonder that instagram is becoming more and more popular and why momre companies are starting to use it
renaychand's curator insight,
September 26, 2013 6:20 PM
The title for this article explains the main purpose of the article - the engagedment of instagram is 18 times more than fb - This is explained to be because of the visual nature of Instagram. It is much faster for a consumer to look at a picture, very very quickly form an opinion of it and then either move on or like it and engage with that image/product/brand. On sites such as Facebook, there is often more reading involved which is a drawback. Instagram has also become a place where, although brands do not have a profile, like they might on Facebok, they have managed to become very prominent simply through customers and fans posting pictures and 'tagging' the brand. All clear signs that the consumer engagement is definitely being achieved - fb also allows users to think and read and understand where as instagram takes an artistic approach and more of a unique approach no brain work needed and you simple share or like pictures it looks at how much can be said with a photo- basically what can be said without any words |
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"The platform is here to stay, and these businesses are killing it -- in a good way ..."
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"The world we live in is permeated with organic and highly repetitive lifecycles: biological lifecycles, business lifecycles, systems lifecycles, to name but a few ..."
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"Messaging app WhatsApp is now used by 800 million people globally, founder Jan Koum said Friday. At its current growth rate, the Facebook-owned cross-platform service looks set to top a billion users by year's end ..."
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"Johnathan Leow is the author of “The Crowdfunded Kit.” This post originally appeared on his blog. I commonly get asked what is the best crowdfunding website for your startup ..."
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"After closing a $4m round in March, led by Battery Ventures and Hasso Plattner Ventures, Berlin-based multi-mode travel search platform GoEuro has now launched its website in open beta in the U.K..."
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