consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Customer journey maps - Walking a mile in your customer’s shoes

Customer journey maps - Walking a mile in your customer’s shoes | consumer psychology | Scoop.it

"Perhaps the biggest buzzword in customer relationship management is “engagement”. Engagement is a funny thing, in that it is not measured in likes, clicks, or even purchases ..."

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Seven tools to help you map the customer journey

Seven tools to help you map the customer journey | consumer psychology | Scoop.it

"These seven tools will help you define, map and act on the customer journey to create better experiences for your customers ..."

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5 Personas - Find your Persona

5 Personas - Find your Persona | consumer psychology | Scoop.it

"What's your digital DNA? MasterCard study reveals five global online personas..."

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Seventeen tools and resources for conducting market research

Seventeen tools and resources for conducting market research | consumer psychology | Scoop.it

"Try out these market research tools and resources when planning your next product launch ..."

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Why advertisers should target personas, not segments, on Facebook

Why advertisers should target personas, not segments, on Facebook | consumer psychology | Scoop.it

"Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog ..."

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