"In the world of sports management, personal branding has become a powerful tool for athletes, coaches and business leaders alike ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Brand Management - Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned ..." 
Scoop.it!
"Brands are taking on a whole new meaning in the age of social media, and it’s a shift that has a host of major implications for all of us, Ira Basen writes..."
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Scoop.it!
"Should you have a personal brand or a digital brand? This article will put digital branding vs personal branding in a head to head matchup ..."
Scoop.it!
"Because so many Millennials are in charge of buying decisions, business trends for the upcoming years will change ..."
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"Branding is rooted in authenticity. That means you need to know yourself – really know yourself – before you can start building your brand ..."
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