"That gooey cheese you see in pizza advertising is actually glue. That's probably not a surprise. Consumers understand that with choices, marketing matters ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Fifty-seven percent of consumers say returns are a hassle or could be easier, according to Oracle's new Global Customer Experience Trends report emailed to Retail Dive ..." 
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"Not everyone likes the NASA logo: we explore the logo's controversial history ..."
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"Commercial scents are created in a laboratory but they need to take account of the local context in which they are experienced, as fragrance manufacturer IFF discovered during a global research project ..."
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"Underlying ride-sharing's sharp growth is the transformation of U.S. car culture as Americans weigh whether a car is still a source of freedom — or an obstacle ..."
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From
time
"These fictional firms have had a real impact on the way we think about business ..."
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"It has been said that cinema should make you forget you are sitting in a theatre, but South Africans are desperate to escape to a world that is pure Hollywood ..."
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"In the age of constant social media commentary, all brands are subject to the influence and change of public opinion..."
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"A recent study out of Boston College and Harvard Business School suggests that splurging on luxury items can sometimes “backfire” and make you feel worse ..."
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"A spate of recent newspaper investigations and commentary have focused on Apple allegedly discriminating against rivals in the App Store. The underlying assumption is that Apple, as a vertically integrated entity that operates both a platform for third-party apps and also makes it own apps, is acting..."
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"Nike sees the opportunity to grab a greater share of the women's athletic apparel and sneaker market, something it hasn't focused on ..."
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"The 2018 list of the world's most valuable brands is out, and many Americans may not recognize a couple: China's Alibaba and Tencent ..."
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"Whether at home, in a coffee shop or in the workplace, our surroundings also have a big impact on where and when we choose to savor the moment. Although personal preferences may differ, we all recognize the range of factors that influence our purchasing decisions when it comes to coffee. …"
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"A study by German researchers found men shown pictures of a man they believed had just bought a Porsche perceived him to be unlikeable and disloyal compared with other cars ..."
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"A majority of online South Africans use their internet access to go onto social media but they don't trust what they find there, according to new research ..."
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"When you are buying a gift for someone, don't sacrifice practicality for the "wow factor." A new study shows that feasibility matters more in how much someone enjoys a present ..."
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"The new packaging features an illustrative approach as well as QR codes linking to McDonald’s menus..."
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