"As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"July 4 – the time for barbeques, the beach and fireworks. It’s also when some companies play up their all-American roots to appeal to the country’s patriotic sentiment. Brand Keys, a New York-based marketing research firm, released a survey to identify which of 197 brands were deemed the most “patriotic” by 4,500 consumers..." 
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