consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The best (and worst) rebrands of 2019 so far

The best (and worst) rebrands of 2019 so far | consumer psychology | Scoop.it

"The best (and worst) rebrands of 2019 so far Rebrands that rocked our world, and those that crashed and burned ..."

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Apple's new ad shows what's wrong with it and round pizza boxes —

Apple's new ad shows what's wrong with it and round pizza boxes — | consumer psychology | Scoop.it

"Apple's new ad features a round pizza box and, inadvertently, a question about why a typical office needs iPads and iMacs..."

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SNL’s 10 best ad parodies, as selected by some of advertising’s top creatives – Adweek 

SNL’s 10 best ad parodies, as selected by some of advertising’s top creatives – Adweek  | consumer psychology | Scoop.it

"From Mom Jeans to Colon Blow, it’s a bevy of comedy classics ..."

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What is text analytics?

What is text analytics? | consumer psychology | Scoop.it

"Learn details of text analytics to see how this relatively mature but exciting form of analysis generates significant business value for a wide range of enterprises ..."

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Americans' contradictory feelings on technology | PYMNTS.com

Americans' contradictory feelings on technology | PYMNTS.com | consumer psychology | Scoop.it

"Is technology making consumers more productive? Or just plain lazy? According to a recent Harris Poll, a majority of Americans think both ..."

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What’s so bad about in-store tracking?

What’s so bad about in-store tracking? | consumer psychology | Scoop.it

"Shoppers are much more willing to be tracked online than in stores. So what could change their minds about stores' new data-collecting technology? ..."

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The 18 best advertisements of all time

The 18 best advertisements of all time | consumer psychology | Scoop.it

"Advertisements can carry clever, funny, or profound messages that make them memorable years after their first run. Here are the 18 ads we'll never forget ..."

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How phone screen sharing could launch new billion dollar industries 

How phone screen sharing could launch new billion dollar industries  | consumer psychology | Scoop.it

"A new app called Squad now lets users share their phone screens rather than their faces ..."

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Why you can’t really trust negative online reviews - The New York Times 

Why you can’t really trust negative online reviews - The New York Times  | consumer psychology | Scoop.it

"Research suggests that people heed negative reviews more than positive ones — despite their questionable credibility ..."

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9/11 Museum a tough sell for New Yorkers: WSJ

9/11 Museum a tough sell for New Yorkers: WSJ | consumer psychology | Scoop.it

"Two years after it opened and lacking government funding, the National September 11 Memorial Museum is making a push to persuade reluctant New Yorkers to have a look ..."

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Confused by Apple Music? Read this

Confused by Apple Music? Read this | consumer psychology | Scoop.it

"Now that you’ve had a chance to settle in with the new Apple Music, you’ve probably formulated some opinions about it: How is the streaming service working? Does the new Beats 1 Radio live up to your expectations? ..."

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Young people wary about the downsides of technology - Marketing Week

Young people wary about the downsides of technology - Marketing Week | consumer psychology | Scoop.it

"When was the moment your industry changed? The Big Four supermarkets may look back and say that early 2014 was the moment they knew retailing as they knew it was over …"

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