"The psychometric tool, developed by researchers at the Universities of Cambridge and Helsinki, asks participants to answer a range of questions in order to measure how likely they are to respond to persuasive techniques ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
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"Target aims to simplify back-to-school shopping with a new online tool that is rolling out alongside a social media star-studded ad push geared toward kids ..." 
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