"A recent study into consumer behaviour found that women over 40 don't respond to advertising aimed at younger women — what they do engage with, in the strongest terms, is imagery aimed ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Grey hair has now become increasingly chic as older women and men embrace their age. Brands who want to attract those in their freedom years need to tailor their communications or they risk alienating a powerful audience.