consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why older women are the new it-girls of fashion

Why older women are the new it-girls of fashion | consumer psychology | Scoop.it

"This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic ..."

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Marketing to the silver surfer

Marketing to the silver surfer | consumer psychology | Scoop.it

"Social media usage is growing fast among older internet users, a fact that marketers are failing to recognise..."

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