consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The 'awareness' trap: Why most companies are failing to change consumer behaviour | Sustainable Brands

The 'awareness' trap: Why most companies are failing to change consumer behaviour | Sustainable Brands | consumer psychology | Scoop.it

"Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting ..."

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How a little nudge can lead to better decisions - Financial Times

How a little nudge can lead to better decisions - Financial Times | consumer psychology | Scoop.it

"When Richard Thaler signs copies of the best-selling book Nudge, which he co-authored with legal scholar Cass Sunstein, he always writes “Nudge for good” next to his name ..."

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Sandra Pickering @opento's comment, November 16, 2015 8:05 AM
thank you Leona