"Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing: Don't piss..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"When Nestlé faced its biggest ever PR crisis in India, the recall of Maggi noodles, the company was determined not to ..." 
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"The story of the man behind the greatest Japanese innovation of the twentieth century ..." Via Frank Kusters
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"On-the-go noodles have long been associated with the lower end of the market. Now brands are looking to shake up their bargain-basement image ..."
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Nestlé has a new noodle product containing morogo, South Africa's traditional leafy greens. It's the result of a public-private research collaboration.
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