South African brands missing the point among black consumers | consumer psychology | Scoop.it
From www.ibis.co.za - April 23, 2015 1:58 AM

"According to Peter du Toit (founder and CEO of Soccer Laduma, the second biggest-selling newspaper in South Africa, and one of the world's top five best-selling football newspapers and a popular mobile site in South Africa), advertising and marketing strategies in South Africa are not ..."

©