consumer psychology
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Real-life consumer psychology – with a touch of technology
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'Natural' is a meaningless marketing term when applied to food

'Natural' is a meaningless marketing term when applied to food | consumer psychology | Scoop.it

"One of the many labels that you'll see on food at your local food-buying store is "natural." What marketers want you to think is that "natural" products lack artificial flavor or color additives or ..."

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Say no to 'natural' on food labels

Say no to 'natural' on food labels | consumer psychology | Scoop.it

"The claim “natural,” which is stamped on countless food labels, is widely misunderstood by consumers, according to a new a survey of 1,000 people from the Consumer Reports National Research Center ..."

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